In a world full of fast-paced living and ever-evolving trends, the importance of creating a space that feels like home, wherever you are, has become a cherished need. Whether it’s the scent of a candle, the calming mist of a diffuser, or the warmth of traditional fragrances, people are increasingly drawn to products that provide comfort and nostalgia. All Over, a brand launched in 2018 by Shamma Al Shamsi, has successfully crafted products that do just that—offering a sense of home and coziness, no matter where life takes you.
A Legacy of Scent and Tradition
The story of All Over started as a family tradition rather than a business venture. Shamma’s mother began developing unique fragrance recipes over 30 years ago, at a time when raw materials were hard to come by. Many of those original blends are still unchanged and form the basis of All Over’s product line today. Inspired by this rich legacy, Shamma launched All Over at the age of 16.
The brand’s offerings now include all-over sprays, soy-based candles, handmade soaps, and diffusers, all crafted to evoke feelings of comfort and belonging. Despite her young age and the challenges of managing a brand, Shamma’s determination and vision have helped her grow the company to serve between 7,000 to 10,000 customers. Starting as a sole proprietor, she now leads a team of seven employees who assist with day-to-day operations. The core mission of the brand remains the same: to provide high-quality products that make people feel at home, regardless of their location in the world.
Unique Offerings That Stand Out
All Over is an Emirati brand based in the UAE, offering a diverse and exclusive product range that is sure to captivate your senses. Their iconic all-over sprays, exquisite diffusers, and eco-friendly soy-based candles are meticulously crafted with an unwavering attention to detail. The brand also presents handmade mopkars infused with the traditional essence of Bukhoor and Oud, bringing luxurious scents right into your home.
What truly distinguishes All Over is the remarkable quality and authenticity of its products, which are created using recipes that have been treasured and perfected over 30 years. Moreover, the brand takes pride in making its exceptional offerings accessible to all, and ensures that each item is beautifully packaged to add an aesthetically pleasing touch to your home. Experience a little piece of home with All Over’s exceptional products.
Growing Stronger, Expanding Further
Since its establishment, All Over has experienced remarkable growth. One notable customer success story involved an expo article being penned about the brand following a visit to their shop. This illustrates the company’s unwavering commitment to customer satisfaction, as evidenced by the glowing testimonials and reviews they’ve garnered.
Looking ahead, Shamma and her team have ambitious plans for the brand’s future. Recently, they unveiled three new products and have several more in the works as they strive to innovate and broaden their offerings. Through their expansion, one thing remains constant—All Over’s unwavering devotion to providing comfort and a sense of home to its customers, no matter where they are.
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