In the heart of New York City’s creative pulse, Kenza Fourati and Simone Carrica have carved out a colorful haven where dreams take shape and artisans’ stories find a global stage. As co-founders of Osay, their mission extends beyond crafting hand-made Tunisian shoes; it’s about fostering connections, embracing creativity, and championing sustainability. Step inside their shared workspace at Soho Works, and you’ll find a dynamic blend of passion, purpose, and vibrant imagination.
Soho Works
At Soho Works, nestled in NYC’s Meatpacking District, Fourati and Carrica find more than just a workplace—they discover a sanctuary of inspiration. The airy, concrete space serves as a canvas for their artistic endeavors, where they mingle with fellow creatives, share ideas, and immerse themselves in positive energy. For them, Soho Works is more than a venue; it’s a community—a tribe of like-minded individuals driven by a shared vision for impactful entrepreneurship.
Their workspace reflects their ethos—colorful leather samples sprawled across tables, prototypes of their distinctive shoes beckoning curiosity. Here, amidst the buzz of seminars and brand interviews, they gather insights, exchange experiences, and forge connections that fuel their journey. It’s a space where struggles are shared, ideas are nurtured, and collaborations flourish—a true creative barber where every conversation shapes their narrative of success.
Bridging Continents
While their roots are firmly planted in New York, Osay’s reach extends across continents, with Carrica stationed in Paris. Despite the physical distance, technology bridges the gap as they navigate the challenges of entrepreneurship together. Morning video chats become their lifeline, a platform for discussing urgent needs, brainstorming ideas, and refining their craft.
The transatlantic partnership offers unique advantages, allowing them to leverage Carrica’s proximity to manufacturing hubs while drawing inspiration from diverse perspectives. From experimenting with sustainable materials to perfecting the fit of each shoe, their collaborative efforts transcend borders, driven by a shared commitment to excellence and ethical practices.
Empowering Artisans
For Fourati and Carrica, the soul of Osay lies in Tunisia, where artisans infuse each creation with heritage and tradition. Regular visits to the North African country are more than just business trips; they’re immersive experiences—a journey into the heart of craftsmanship. From bustling markets to intimate ateliers, they seek to understand the challenges faced by artisans firsthand, striving to empower communities and amplify their voices.
Their atelier in downtown Tunis serves as a nexus of creativity and collaboration, where artisans’ skills are celebrated, and their input shapes every aspect of the design process. From selecting materials to determining the finishing touches, Fourati and Carrica prioritize inclusion, ensuring that each piece reflects the essence of its creators.
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