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Gulf Business Journal > Blog > F&B > Eat My Board: Serving Delicious and Convenient Food Boards with a Creative Twist.
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Eat My Board: Serving Delicious and Convenient Food Boards with a Creative Twist.

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Last updated: 2025/04/09 at 6:49 AM
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Food boards have become a popular solution for modern gatherings, providing a creative and convenient way to serve a variety of delicious options, from cheese platters to full meal boards. Eat My Board, a Dubai-based company, has perfected this concept, offering customers visually stunning, ready-to-serve food boards. Founded in 2020 by Noor Halwani and Sandra Bisharat, Eat My Board simplifies event hosting by delivering expertly crafted boards designed for any occasion.

Contents
A Pandemic-Born Business with a Passionate StartA Unique Approach to Catering with Variety and ConvenienceExpanding Beyond Dubai

A Pandemic-Born Business with a Passionate Start

Eat My Board was born out of necessity during the peak of the COVID-19 pandemic, a time when many careers were put on hold. The founders, Noor and Sandra, each brought unique expertise to the table—Noor, with her extensive background in the culinary arts, and Sandra, a skilled event planner with a keen eye for detail. Faced with the challenges of an uncertain job market, they saw a prime opportunity to innovate within the food industry.

They envisioned a fresh alternative to conventional catering services, focusing on beautifully crafted food boards that are perfect for intimate gatherings and special events. These boards not only showcase exquisite culinary creations but also serve as eye-catching centerpieces that elevate any occasion.

What initially began as a small endeavor in a modest kitchen has now blossomed into a thriving business located in the heart of Business Bay, Dubai. With a dedicated team that shares their passion for quality and creativity, Eat My Board has quickly established a reputation for excellence in both service and presentation, delighting clients with their attention to detail and commitment to culinary artistry.

A Unique Approach to Catering with Variety and Convenience

What sets Eat My Board apart is its extensive range of offerings and the convenience of ordering. Their diverse menu features everything from breakfast boards and dessert board to main courses such as brisket, burgers, and quesadillas. Each board is thoughtfully curated with specific ingredients and designed for a casual presentation, making it perfect for laid-back gatherings. All boards are delivered fully prepared and ready to serve, allowing hosts to focus on their guests instead of meal preparation.

For larger events, customers can choose customized grazing tables. Unlike the casual style of the boards, grazing tables offer an upscale, display-style dining experience that is ideal for more sophisticated occasions. With a strong emphasis on presentation, Eat My Board ensures that both its boards and grazing tables not only taste fantastic but also look stunning, adding elegance to any setting.

Expanding Beyond Dubai

The future looks promising for Eat My Board as Noor and Sandra plan to expand their business throughout the region. While specific new locations have yet to be announced, the founders are eager to introduce their curated food boards to new markets in the Middle East. 

With their commitment to innovation, high-quality ingredients, and impeccable service, they are confident that Eat My Board will continue to thrive as they explore new opportunities. Customers and followers can anticipate exciting developments as the brand grows and reaches new heights.

To read more visit- https://www.instagram.com/eatmyboard?igsh=dmJ5d3Bsb3pqaHd3

To read more startup stories visit- https://gulfbusinessjournal.com/

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EDITOR April 9, 2025 April 9, 2025
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