In the world of women’s fashion, there are brands that transcend the simple act of selling clothes. They become beacons of inspiration, empowerment, and support for women. Above the Clouds, founded by the visionary Gaynor Turner, stands as a shining example of such a brand. With a passionate commitment to offering stylish, affordable fashion and simultaneously boosting women’s confidence, this boutique sets itself apart through its distinct and exceptional approach to fashion and its unwavering dedication to uplifting women.
The Story Behind Above the Clouds
During the global pandemic, Above the Clouds came to life as a result of the lockdown, giving Gaynor the opportunity to bring her lifelong dream to fruition. With a background in collaborating with friends to sell vintage handbags and a deep passion for fashion, Gaynor took a bold step to establish her own online boutique. Driven by her long-held entrepreneurial aspirations, she channeled her creativity and business acumen into creating a welcoming and accessible space for women to explore and purchase stylish yet affordable clothing. Gaynor had always dreamed of owning her own store selling beautiful clothing and accessories.
Although Above the Clouds operates primarily online, she regularly hosts Pop-Ups in Dubai and plans to open her own studio next year. Gaynor also offers Personal Home Shopping Experiences, which can be booked through the boutique’s website. In these personalized sessions, she brings handpicked collections to clients’ homes, allowing them to try on outfits, receive styling advice, and discover their perfect look. Recently, Above the Clouds was awarded the Most Empowering Women’s Boutique award by LuxLife Magazine in the UK, coinciding with her business’s third anniversary. She is also the host of The Above the Clouds Podcast, which has reached number 13 on the Top 40 Lifestyle Podcasts chart in Dubai.
In her weekly feel-good episodes, Gaynor discusses topics ranging from expat life in Dubai to starting her own business, as well as setting financial and life goals to inspire others to achieve their dreams. In addition to curating a diverse collection of women’s clothing and accessories, Gaynor’s brand goes beyond fashion retail by actively promoting female empowerment. Through her engaging podcast, she passionately encourages women to fearlessly pursue their aspirations, further solidifying her brand’s commitment to uplifting and inspiring women. This unique blend of business and advocacy has garnered well-deserved recognition, as Gaynor recently received the prestigious Business Award for the Most Empowering Women’s Boutique from Luxlife Magazine in the UK.
Customer-Centric Service and Recognition
Above the Clouds is more than just a clothing brand. Gaynor’s dedication to customer satisfaction is at the heart of her brand. She frequently organizes pop-up events in Dubai, where she personally engages with customers to ensure their needs are being met. Whether it’s addressing a sizing concern or managing a return, Gaynor takes pride in providing personalized and responsive customer service.
Her approach has garnered her a dedicated customer base and recognition. In addition to receiving an award, Gaynor’s podcast reached a significant milestone by ranking among the top 13 in Dubai’s Lifestyle Podcasts. This dual success underscores her commitment not only to fashion but also to empowering women in their personal and professional development.
Future Vision and Sustainable Goals
Looking to the future, Gaynor is intensely focused on the expansion of Above the Clouds through the introduction of a new range of cord sets, aimed at providing a wider variety of options and ensuring that her designs stay current and appealing. Sustainability is a central objective for Gaynor, and while her business has not yet achieved full sustainability.
She is unwavering in her commitment to adopting eco-friendly practices in both her products and packaging. As Above the Clouds continues to thrive, Gaynor’s unwavering dedication to empowering women remains the cornerstone of her mission. From the continued expansion of her fashion line to the launch of her podcast, she is dedicated to inspiring her customers not only to look great but also to feel confident in pursuing their own dreams.
To know more visit- https://www.instagram.com/gaynorabovetheclouds/
To read more startup stories visit- https://gulfbusinessjournal.com/
