In the ever-evolving world of baked goods, new bakers continually emerge, blending creativity and craftsmanship to offer something unique. Eclipta, a bakery that has established its presence in Ajman, stands out not only for its delicious offerings but also for the passion and precision behind each product. Founded by Mariam Al Shehhi, this bakery is driven by a commitment to quality, sustainability, and an unwavering dedication to customer satisfaction. Eclipta’s story is a testament to how the art of baking can transform a simple business into a flourishing endeavor that brings joy to communities.
Mariam’s Journey into Baking
Mariam Al Shehhi’s journey into baking began after she moved from Abu Dhabi to Ajman following her marriage. Driven by the desire to fill her time and overcome her fear of becoming a business owner, she decided to launch her own bakery. This decision was both personal and professional, as Mariam aimed to combine her love for baking with her ambition to create something meaningful from the ground up. Starting her business in a new city presented a fresh challenge, but Mariam’s resilience transformed this challenge into an opportunity to craft a brand that resonates with the local community.
Mariam holds a Master of Business Administration with an emphasis on strategic management and leadership from Skyline University College, as well as a Bachelor of Science in Biology with a major in cellular and molecular biology from United Arab Emirates University. She is currently a Doctor of Business Administration candidate at Abu Dhabi University. Her academic background has provided her with a strong foundation in strategic thinking, which she has seamlessly integrated into her business approach.
From the beginning, Mariam distinguished herself by focusing on baking techniques. While many bakeries rely on common ingredients, Mariam’s unique approach involves carefully balanced methods that enhance the flavor of every batch. Specializing in chocolate chip cookies, she has perfected the art of mixing and timing to ensure that each bite delivers the ideal combination of flavors and textures. Looking ahead, Mariam plans to expand her menu to include cheesecakes, further diversifying her offerings to cater to a broader range of tastes.
Eclipta’s Secret to Quality and Freshness
What truly distinguishes Eclipta from other bakeries in the region is its unwavering commitment to quality and freshness. In a fast-paced industry where deadlines often dictate output, Mariam ensures that her baked goods retain their flavor and integrity by preparing and freezing items before baking them fresh 12 hours prior to delivery. This meticulous attention to detail guarantees that every order reaches customers at its peak freshness.
In addition to maintaining high quality, Mariam has embraced healthier options to cater to modern preferences. She has introduced oat flour as an alternative to regular flour and reduced the sugar content in her products. This approach allows her to strike a balance between indulgence and health, ensuring that her customers can enjoy a treat that is both delicious and mindful of their well-being. While she doesn’t yet offer gluten-free or vegan options, Mariam’s focus on healthier ingredients sets the foundation for a bakery that evolves alongside changing trends.
Eclipta’s Vision for the Future
Mariam’s ambition for Eclipta doesn’t stop at perfecting her recipes; she aims to elevate her business in the coming years. Her plans include developing contracts to sell her signature cookies and desserts, as well as supplying event planners with her products. This will not only broaden her reach but also establish Eclipta as a trusted partner in various event and catering services.
What began as a personal project driven by passion has grown into a thriving business that allows Mariam the freedom to express her creativity while maintaining her independence. The future of Eclipta holds even more promise, with Mariam’s innovative spirit and commitment to quality setting the stage for continued success. Whether expanding her menu, collaborating with others, or staying ahead of trends, Eclipta is poised to continue enchanting its customers with each sweet creation.
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