The home care industry has been undergoing a quiet but powerful transformation. For years, conventional cleaning products dominated shelves, often prioritizing convenience and cost over health and sustainability. But as awareness of hidden toxins and environmental impact grows, more families are seeking alternatives that align with their values. The rise of non-toxic and eco-conscious solutions reflects a broader shift in how people view wellness. A healthy home is no longer just about appearances, it is about protecting the well-being of loved ones and respecting the environment.
It is within this evolving space that Rooted Regimen was born. Founded by Soraya and Bassem, the brand reflects their personal journey of overcoming health challenges and searching for solutions that are genuinely safe and effective. Their story is not just about creating products, but about reshaping the way families think about what they bring into their homes.
A Personal Journey Toward Change
For years, Soraya and Bassem struggled with allergies, migraines, and skin sensitivities. The birth of their daughter in 2017 made them more determined than ever to create a healthier living environment. Their research revealed something shocking: many everyday cleaning products, including those marketed as “green” or “natural,” contained harsh chemicals hidden under vague labels. This discovery set them on a mission to learn about every ingredient, its origin, and its impact on both human health and the planet.
The transition was not easy. They spent countless hours reading, researching, and ordering alternative products from abroad, testing everything from detergents to surface cleaners. What began as a quest for safer choices became a full lifestyle change. The results were remarkable: Bassem’s lifelong allergies subsided, their Golden Retriever Leo’s chronic skin issues disappeared, and even their migraines became less frequent. These changes reinforced their belief that safe and effective cleaning should be accessible to every family.
From Vision to Innovation.
Determined to go beyond personal use, Soraya and Bassem partnered with a natural product research and development laboratory. Their goal was ambitious: to create cleaning solutions that were both powerful and truly non-toxic. Countless trials, lab tests, and adjustments eventually led to formulas they could proudly stand behind. These were not just substitutes for conventional products, but carefully crafted alternatives designed to perform without compromise.
One of their most meaningful innovations came through their refillable model. By moving away from single-use plastics, Rooted Regimen not only reduced waste but also made sustainable living more affordable. This approach challenges the industry’s reliance on mass-produced bottles and cluttered shelves, offering instead a streamlined, cost-effective solution. Families are able to declutter their homes, save money, and contribute to a healthier planet all at once.
A Mission Rooted in Care.
Rooted Regimen is more than a brand, it is a reflection of its founders’ belief that health and home are deeply connected. Every product represents their dedication to offering safe, transparent, and thoughtfully designed solutions that empower families to make better choices without sacrifice. Their vision is clear: to make healthier living simple, affordable, and impactful.
By sharing their journey and opening their doors to others, Soraya and Bassem invite families to experience the same transformation they once did. Rooted Regimen is not just about cleaning products, it is about building healthier spaces and stronger communities. As more people join this movement, the ripple effect grows, shaping a future where home care is rooted in safety, sustainability, and genuine care.
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